Company Culture at PDI (Shrek, Terminator 2)

21 Artist Show - Episode 002

Creating company culture with Carl Rosendahl


Today we are talking about company culture and also explain the term in more depth since it is getting thrown around more and more these days with really grasping substance.


I am joined by Carl Rosendahl former President of PDI (Pacific Data Images) a company that started working on visual effects, producing computer-generated graphics for broadcast networks, TV shows, commercials and films such as “Batman Forever,” “The Arrival,” “Terminator 2,” and “Toys”. They later expanded into feature animation, with 1998’s “Antz” followed by “Shrek” in 2001 which went on to win the Oscar for best animated feature in 2002. DreamWorks acquired PDI in 2000 renaming it PDI/DreamWorks.


Enjoy the Show!


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