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Founding PDI/DreamWorks (ANTZ & Shrek) with Carl Rosendahl

For this episode we go back to a time where full CG animation films didn't exists and explore how PDI became a part of history. ๐ŸŽ‰


๐Ÿ“บ 21 Artist Show - Episode 014


My guest today is Carl Rosendahl, former President of PDI (Pacific Data Images) a company focused on visual effects, producing computer-generated graphics for broadcast networks, TV shows, commercials and films such as โ€œBatman Forever,โ€ โ€œThe Arrival,โ€ โ€œTerminator 2,โ€ and โ€œToysโ€. They later expanded into feature animation films with 1998โ€™s โ€œANTZโ€ followed by โ€œShrekโ€ in 2001 which went on to win the Oscar for best animated feature in 2002. DreamWorks acquired PDI in 2000 renaming it PDI/DreamWorks.


Together we talk about the founding days of PDI, the importance of a strong core team, how to negotiate contracts and PDI/DreamWorks final days in 2015.


Enjoy the show!


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